Transforming a local exhibition into a nationwide public art experience in Belgium.
How can a celebrated Belgian artist generate national visibility and excitement around a local exhibition?
Artcrush transformed Gordon Hopkins' exhibition into a nationwide public art experience through a coordinated digital-out-of-home campaign.
In February 2025, Gordon Hopkins' work appeared on 1,000 digital billboards across Belgium alongside his gallery exhibition. The campaign expanded his reach nationwide and generated collector interest through the Artcrush platform.
Artcrush helped amplify Gordon Hopkins' exhibition, reaching 1.6 million people across Belgium.
Seeing my work in the streets across Belgium was a fantastic experience. The Artcrush team was incredibly helpful throughout the process, and the campaign perfectly complemented my exhibition. I'm very happy with the results and look forward to doing it all again in the future.
Download the artist case studies, the strategy, the activation and the results, in one PDF.